BAE Systems - Land & Armaments

"We Are BAE"

BAE's Land & Armaments Division wanted to present their division to the top leaders of BAE Systems at their annual meeting. Their objective was to show their people, their products and their customers using their products. The client wanted to capture images from all of their worldwide operations but was limited by budget and time.

We incorporated existing video footage from around the BAE organization and combined them with military footage to help tell their story. We also used sound bites from military and BAE leaders who talk about their partnership to create better equipment for the military. The most compelling parts of the production were the stories from the front line that described how BAE equipment has saved lives.

One long-time BAE employee commented that the video captured expressly why he comes to work every day: to support the men and women in the military. The message was so powerful, the company ordered a rush shipment of DVDs for every employee in time for the holidays.