Cullari Communications Group/Ben Franklin Technology Partners

Ben Franklin Technology Partners

Increase community and legislative awareness of the role Ben Franklin Technology Partners (BFTP) has played in Pennsylvania’s technological and economic growth over the last twenty years.

JPL Productions partnered with Cullari Communications Group to produce a complete media solution for Ben Franklin Technology Partners that generated awareness and excitement about the organization. Through this partnership, JPL created an award-winning web site, an eye-catching exhibit, and an informational video have helped to enhance BFTP's visibility among key publics.

The web site, www.benfranklin.org, features a new design architecture that helps visitors find the information they're looking for with ease. The site also includes several feature sections, used to highlight numerous technology companies that BFTP has provided funding or support for. Finally, the site incorporates a content management system that allows BFTP employees to easily update the content on the site without any programming or technical experience.

In addition to the web site, JPL also created an exhibit that was displayed in Harrisburg's Capital Rotunda to gain legislative awareness and support for future BFTP projects. The exhibit features a unique design, stunning photography, and graphics that highlight information about the organization's mission, history, and impact on the community over the last twenty years. (All photos for the exhibit were shot by JPL staff photographer Doug Nicotera)

Finally, JPL produced a video to increase awareness about BFTP, inform legislators about the importance of the organization, and encourage community leaders to become involved with BFTP. The video includes testimonials, statistics, and historical information to illustrate the need for BFTP and the effect that it has on Pennsylvania 's economic development. The video was premiered at BFTP's 20th Anniversary Gala at the Capitol.

As a result of the partnership effort between Cullari Communications, the Ben Franklin Technology Partners and JPL, BFTP’s visibility has been significantly enhanced. This has led to:

• Increased customer awareness
• Greater awareness in the press
• Increased visibility among Legislators
• Increased inquires from other states regarding the BFTP model
• Increased awareness of BFTP services among the Commonwealth’s other economic development organizations