Dentsply

"Creating Healthy Smiles" Image Videos

To create a series of videos that communicated Dentsply's brand image to various audiences, including investors, prospective employees, professionals in the dental industry and the general public. The image videos needed to create a "face" for the corporation. JPL was tasked to create a lively, visually appealing program that showcased Dentsply's people and culture and provided a broad overview of the company.

First, JPL created a 10-minute image video to show to investors when Dentsply's CEO Bret Wise presided over Nasdaq and rang the closing bell on September 12, 2007. Next, we edited a one-minute version without sound that was shown on the famous NASDAQ board in Times Square. A shorter 7-minute version was created for the American Dental Association trade show, and a 3-minute version was developed to show to the general public at various community presentations.

Together with the Dentsply team, JPL helped infuse their brand into the image videos and give a personality or "face" to the corporation with the tagline: "Creating Healthy Smiles."

In order to bring awareness to Dentsply's global presence, JPL interviewed a diverse group of Dentsply employees from around the world. Each smiling employee opened the video by saying, "I am Dentsply" in his or her native language.

"The team at JPL not only knew how to make a great video, but they also understood the business proposition behind it. They were able to combine creativity, while still staying on target with the business message."

Susan Crawford
Director of Global Performance Systems
DENTSPLY International