Pennsylvania Bar Association

"You Have Rights" Campaign

The Pennsylvania Bar Association's latest advertising campaign featured black & white prints with the tag line: "You Have Rights. Lawyers Protect Them." The PA Bar Association wanted to translate this to a series of T.V. commercials.

JPL produced a series of three emotionally-charged 35mm film T.V. spots to support the PBA's campaign. In the profiled spot, a woman realizes her dream of owning her own business with the help of a lawyer. We chose a flower shop because it seemed a believable first business and the colorful backdrop of plants and flowers serve as a metaphor for personal growth and success.