Pennsylvania Bar Association

"PA Vote Smart" Campaign

The Pennsylvania Bar Association wanted to raise public awareness about the importance of an independent judiciary. The goal was to ultimately drive the public to PAVoteSmart.org for unbiased information about judicial candidates.

JPL developed a concept for a T.V. commercial featuring people from all walks of life who encourage the viewers to "know who you're voting for."

We shot the actors against a green screen backdrop, then replaced the green with realistic backgrounds. Each subject was carefully lit to match the photo, down to leafy-tree shadows and natural sound effects, to help bring the scene to life.