PHEAA-Pennsylvania Higher Education Foundation

Nurse Recruitment

Attract minorities to the nursing profession and specifically show how nursing is not just a woman's job.

JPL created a fast-paced commercial to convey the active lifestyle of a young man working in the nursing profession. We worked extensively with a Philadelphia casting agency to find the right character who would appear believable and with whom the target audience could identify. We searched for specific locations that would reflect urban life across Pennsylvania. Each scene was shot in a fast-moving freestyle form to visually tie-in the character's action-packed lifestyle.

In addition to winning a Telly Award, a highly regarded industry contest, the commercial received accolades from nursing educators, healthcare professionals and industry peers.