PinnacleHealth

"The Newman Family" Imaging Campaign

The goal was to raise public awareness about the imaging services available at PinnacleHealth and how these services help medical professionals quickly diagnose health problems. The challenge was to present this information in an engaging manner using scenarios with which people can readily identify.

JPL worked closely with PinnacleHealth to develop and place the fictional Newman Family story in the public eye. JPL provided scriptwriting, casting and production to create slice-of-life TV commercials, web videos, radio spots, blogs, and print ads. The integrated campaign runs through 2008 with new "episodes" each quarter.