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Hershey Foods Corporation

Quarterly Townhall Meeting

Announce Hershey's new partnership/marketing initiative with NASCAR and introduce the new Reese's Bush series car to Hershey Foods' employees at their January Townhall meeting.

JPL developed a solution that made sure the announcement about this marketing initiative was more than memorable. Car owner Richard Childress and a Hershey representative teamed up to speak to employees about this new exciting marketing initiative. They apologized that they weren’t able to bring the car for everyone to see. JPL then revved up the audience with a dazzling entrance of the Reese’s Car to moving lights and music. The car was driven across the arena floor to the front of the stage by NASCAR driver Kevin Harvick to the energizing applause of a standing ovation.