CBORD

CBORD Website

To effectively market to the diverse industries CBORD serves by creating a market and solution-specific website to direct potential clients to the product information most relevant to their industry, engage their interest, and empower them to take action.

Through a collaborative partnership, JPL and CBORD's teams analyzed the distinct markets: Colleges & Universities; Healthcare and Continuing Care Providers; Restaurants and Supermarkets; and Corporate clients. The new website presents relevant and market-specific information within discrete segments of the website that engages the potential customer to take defined actions. The actions include conversion points identified during stakeholder interviews: contact CBORD's centralized sales force, register for a Webinar, read client success stories, access technical and marketing documentation, and gain an appreciation of the support CBORD delivers for the client community.

CBORD prides itself on being the only provider that can offer such a broad portfolio of solutions designed to improve its clients' daily operations and help them provide their customers with greater convenience and satisfaction. CBORD's new website effectively serves new and existing clients by routing them directly to the solution and product for their specific need.

CBORD is the world's largest provider of software and hardware solutions for food and nutrition service management, campus and cashless card systems, housing and judicial process management, and integrated security solutions.

www.CBORD.com

"Having JPL as our strategist really helped take the politics out of the tough decisions that had to be made on our new site. The strategy process helped bring all our internal stakeholders together to form a unified voice that tied into our new business goals."

Randy Eckels
SVP Sales and Marketing

CBORD