Chesapeake Bay Foundation


"Pennsylvania's Growing Greener Bond” Email Campaign

The Chesapeake Bay Foundation needed to inform the public about “Pennsylvania’s Growing Greener Bond” legislation in an effort to get them to take action by voting.

JPL created a grassroots email campaign, along with an interactive game, to reach out to more than 8,800 potential voters. The game allows the target audience to visualize how their votes can impact the world around them in turn motivating them to visit the polls and vote “YES” for the legislation.

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