The Hershey Company

Hershey’s Holidays Website

Refresh the previous year’s festive site that celebrates all of the holidays in December. Keep the content focused on their target audience: mothers.

The website visitors are greeted with a winter wonderland type animation and graphics. As snow falls, bells jingle and hot chocolate steams, the message to “Come In. Warm Up. Get Cozy.” entices visitors to dive right into the site and explore. Once inside the site, the look and feel takes on a warm, rich color palette and interface design. Images with twinkling highlights subtly provide holiday magic around the many areas of interest: recipes, crafts, downloads and games.

http://www.hersheys.com/holidays/