e-Marketing
Without traffic, your website might as well not exist. Without marketing, it is very likely your site won’t reach its full traffic potential. The goal of e-Marketing is to draw customers to your site and keep them coming back. With an analysis of your target audience in hand, we will create and implement a strategy, applying the latest software tools to measure its success.

Search Engine Marketing
Search engines are capable of driving high volumes of traffic to your website. Properly targeted traffic consists of people who are looking for specific products, services or content.

There are many ways to capture the attention of search engines, but most companies simply don't have the resources or experience to properly optimize their websites. Our experienced e-Marketing professionals specialize in the search engine optimization (SEO) and pay-per-click (PPC) techniques that drive more targeted traffic to your website.

After intensive research, content is written with specific keywords in mind. We will help you attract prospects by using descriptions and titles that address their specific needs. Even the behind-the-scenes code through the development process is geared towards search engine marketing. How is your site ranking in the search engines?
Try our free search engine ranking analysis.

JPL has earned a reputation for providing the total e-Marketing solution, including pay-per-click advertising. Not only will we manage your PPC campaigns, but JPL will assist in choosing the most relevant and cost efficient terms. By utilizing the latest in pay per click management software, we are able to deduce which terms are converting users and make adjustments to your bids to maximize your return on investment (ROI).

Once your site has been indexed by search engines, our team will analyze your search engine rankings and site activity generated by the search engine marketing campaign. JPL’s team updates your strategies as needed to maintain and increase quality site traffic and leads.

Email Marketing
Among the most effective ways to access your customer’s mind is through email. We craft compelling email communications geared toward these specific audiences, watching and measuring the traffic pouring into your site via the email. Our marketing team compiles a list of people who may be interested in your products, services or publications by utilizing a variety of methods, including on-site user registration and permission-based mailing lists.

Online Paid Advertising and Promotions
Sometimes the best way to drive targeted traffic to your website is through online advertisements. Banner advertisements are an effective way to both drive users to your site and raise brand awareness. We’ll aid you by designing the ad, choosing the right sites to advertise on and negotiate the ad rates and placements. We plan and execute creative online advertising plans that achieve results.

Promotions and Sweepstakes
JPL’s intense focus on promotion and sweepstakes play key roles in the success of our customers’ online communications. Our track record of developing successful online promotions and sweepstakes proves this is yet another highly effective way to attract targeted traffic. Utilizing the strength of our in-house resources, we will create the concept, design the necessary promotional materials and prepare them for distribution. Our experiences have given us knowledge of the opportunities, the regulations and the know-how to make your website a "must see".

Traffic Building Programs
Innovative methods of driving users to specific sites are being created nearly every single day. Our team keeps a watchful eye on the latest strategies and trends in the field while looking forward to come up with inventive ways to expose your site and brand. We can help you select and implement creative approaches, such as reciprocal linking, affiliate programs, guerilla marketing utilizing message boards, chat rooms, blogs, instant messaging, and live audio and video webcasting.

Traffic Analysis and Reporting
One of the most exciting features of the Web is the amount of information you can gather about your visitors and how they use your site. At times this information can be overwhelming. Thus, we would never throw page upon page of pointless statistics at you. Rather, we analyze server logs to compile all of the pertinent information you need. We provide concise and understandable reports about who's visiting your site, which sites they're coming from and what actions they’re taking while on your site. You’ll find out what files your visitors download and what paths they take through the site. We can even pinpoint the geographic location of most of your visitors.

Conversion Tracking
Some may measure the success of an e-marketing campaign by the amount of traffic to your website. While driving traffic is important, a true barometer of any successful marketing campaign (online or off) is the amount of people whom perform specific actions, or conversions, on a website. You may wish to have you visitors sign up for a newsletter or a special offer, visit a specific page or provide contact information. Regardless if you are utilizing a printed ad, an email blast or an extensive search engine marketing campaign, JPL can track how your visitors find your site and whether or not they convert, accurately measuring your return on your investment.